
Anna Rogan
A champion of a ‘you, but better’ approach, copywriter Anna Rogan needed a brand identity that fused her writing chops with her fun, ‘come adventure with me’ spirit.
Taking inspiration from an imagined vintage summer camp, the brand identity is centered around hand-painted textures and graphic retro shapes that pair perfectly with typography-heavy content. The gently arched logotype brings a fun but authoritative energy to the brand while the sophisticated monogram is perfect for garnishing smaller applications. The slightly-dusty colour palette inspired by Australian flowers has been tweaked inline with Anna’s values of accessibility to allow for legibility and ease of reading across all touch-points.














