Rebranding case study image of the green textured painted background with the Anna Rogan logo in cream over the top.

Anna Rogan

A champion of a ‘you, but better’ approach, copywriter Anna Rogan needed a brand identity that fused her writing chops with her fun, ‘come adventure with me’ spirit.

Taking inspiration from an imagined vintage summer camp, the brand identity is centered around hand-painted textures and graphic retro shapes that pair perfectly with typography-heavy content. The gently arched logotype brings a fun but authoritative energy to the brand while the sophisticated monogram is perfect for garnishing smaller applications. The slightly-dusty colour palette inspired by Australian flowers has been tweaked inline with Anna’s values of accessibility to allow for legibility and ease of reading across all touch-points.

Services

  • Brand Identity
  • Ebook Creation
  • Illustration
  • Layout Design
  • Print + Digital Collateral
  • Social Media Campaign
Sound like you, only better
Brand identity case study image of the Anna Rogan brand icon in cream on a dusty green background. Brand design portfolio image of Anna Rogan with a painted background smear behind her.
Brand design portfolio image of Anna Rigan social media graphic of a dusty rust coloured background and cream coloured brand typography over the top. Brand design portfolio image of a paint textured supporting graphic of an olive for the Anna Rogan rebrand.
Rebranding case study image of the Anna Rogan business cards with rounded corners on a cream coloured background. The front showcases the brand paint graphic and logo while the green back showcases Anna’s details.
Brand identity case study of supporting graphics from Anna Rogan’s rebrand design. The three geometric flower motifs contain yellow and red paint textures.
Brand identity case study image of Anna Rogan sitting in a hammock, the geometric speech-bubble support graphics hovering over her head. Rebranding case study gif showing the various painted backgrounds and textures created for Anna Rogan’s brand identity design.
Brand design portfolio image of Anna Rogan’s thank you cards. The front image features the brand logo on a red, yellow and purple painted background while the back features room for a message and the phrase ‘ that you for being awesome’.
Brand Designer portfolio image of one of the hand-created paint ‘smears’ as created for the Anna Rogan brand identity.
Brand identity case study image of Anna Rogan’s social media templates. The imagery shows the Australian inspired colour palette, paint support graphics and expressive typography.
Brand identity case study image of the brand illustrations and supporting graphics created for the Anna Rogan brand identity.
Brand identity case study image of one of the Anna Rogan social media templates for carousel posts. A post shares information about Anna’s services and blends brand photography with supporting graphics.
Brand designer portfolio image of Anna Rogan brand guidelines. This gives an overview of elements such as how to use typography, colour specifications, the range of illustration assets and photography standards.
Rebranding case study image that combines an image of Anna Rogan with the brand typography and supporting graphics developed in her rebrand.
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