Painted background of the Anna Rogan brand identity logo created for australian based copywriter

Anna Rogan

A champion of a ‘you, but better’ approach, copywriter Anna Rogan needed a brand identity that fused her writing chops with her fun, ‘come adventure with me’ spirit.

Taking inspiration from an imagined vintage summer camp, the brand identity is centered around hand-painted textures and graphic retro shapes that pair perfectly with typography-heavy content. The gently arched logotype brings a fun but authoritative energy to the brand while the sophisticated monogram is perfect for garnishing smaller applications.┬áThe slightly-dusty colour palette inspired by Australian flowers has been tweaked inline with Anna’s values of accessibility to allow for legibility and ease of reading across all touchpoints.


  • Brand Identity
  • Ebook Creation
  • Illustration
  • Layout Design
  • Print + Digital Collateral
  • Social Media Campaign
Sound like you, only better
Anna Rogan AR monogram created for Australiana inspired copywriter brand identity Copywriter Anna Rogan stands in front of a paint texture created for her custom australiana inspired brand identity
Example of Anna Rogan brand typography and social media graphic that shows brand typograhy Anna Rogan brand identity support graphic of painted olive
Anna Rogan Business cards featuring paint texture and custom brand identity
Anna Rogan painted texture brand support graphic of wattle and australian flowers
Copywriter Anna Rogan sits on a patio with custom brand identity support graphics overlayed in collage style Unique brand identity painted landscape support graphic created for Anna Rogan brand identity
Hand rendered paint smears for custom brand identity for Anna Rogan thank you cards
Paint smear texture created for copywriter anna rogan
Images of Anna Rogan social media templates created in canva
Custom brand identity support graphics created for anna rogan australiana inspired custom brand identity
anna rogan carousel social media template design overlayed on a phone, created in canva
Anna Rogan brand playbook and brand guidelines
Australian copy writer Anna Rogan stands in Australiana background with brand typography to the side