Crimson Culture lovingly produces small-batch, luxury coco soy candles in Brisbane, Australia. Each carefully-curated fragrance is inspired by a historical figure or dreamy destination and is intended to bring a whimsical presence into the contemporary home.
A gifting market already crowded with minimalist candles meant we needed a fresh approach. Creating bold collages from vintage illustrations saw me go all-in on quirky packaging that fully embraces its story-driven origins. Previous packaging iterations lacked distinct brand identity or hierarchy which lead me to create a sophisticated, minimal brand suite that complimented the graphics without overwhelming them. The logo elements allow flexible integration into packaging and hints at old-world glamour without feeling forced.
To relaunch the products, I collaborated on a shoot with Libby from Elderflower Ephemera to shoot product imagery and life-style driven social media content. The mostly-monochromatic images showcase all sides of the packaging and embrace the playful energy of the brand.
I have just opened my email and wow! The collage technique – the story delivered through images and the colours are beautiful and so different!! I now understand a lot more about creating a brand – thank you. I’m thrilled with how this has evolved.