Brand identity collage using vintage illustrations showing two birds on scientific equipment

Damn Write

The perfect fusion between personality and strategy, Ami Williamson is an e-commerce copywriter who needed a brand identity that matched her ‘slightly evil genius’ soul.

Having felt she’d outgrown her existing branding, I created a vintage-inspired system that combines Ami’s quirky tone with imagery that conveys her analytical expertise. The logotype is stripped back with a calligraphic feel; the lightning icon symbolising the spark of inspiration that Ami brings to her work. The star of the rebrand are a suite of intriguing collage assemblages that convey Ami’s status as a transformative alchemist- she brings disparate worlds together into copy that is unique, strategic and impactful. Alongside complex hero collages and more simplified supporting graphics, I also created a suite of vintage background patterns that allow Ami to have flexibility in creating her own content. 


  • Brand Identity
  • Collage Illustrations
Get great copy
Minimal clean logotype for Damn Write with small lightening bolt icon
Collage of dandelions in rack of test tubes for copywriter damn write Vintage collage for damn write brand identity
Selection of vintage collage elements to be used on social media
bright purple and black vintage flower pattern with description of damn write along with brand mission
vintage illustrations used to create a 1-2-3 process graphic showing an egg, a hatchling and a raven
iphone and nine posts showing the rollout of vintage illustrations as apart of brand identity

The rebrand has been a HUGE hit. I’ve had A LOT of people reach out about it… a few weeks in and I still get random emails or DMs or Slack messages professing love for it. I’m getting higher quality enquiries from bigger companies that place a higher value on copy. One of the best investments I’ve ever made in my business. My daily website views has increased (2-3x), and I think it’s because people just want to look at it all in detail.

Ami Williamson, Damn Write