Elderflower Ephemera is a photography studio differentiated by a desire to capture authenticity through film photography. The founder, Libby Peddieson, works with commercial and private clients while also creating educational content to guide the amateur and experimental film photographer.
With atmospheric photography and Libby’s own illustrations at the forefront of communications, Elderflower Ephemera needed a balanced brand that didn’t feel overpowering. With such a long business name, the logo elements were purposefully designed in a clean, casually elegant style with a large range of variations able to suit any situation. The vintage-inspired serif typeface reflects the nostalgic film medium with a geometric elderflower icon keeping the brand firmly contemporary. The rich, heritage-inspired colour palette works alongside the subtle tones of the grainy photographs and provides flexibility for branded collateral.