Initially looking to rework some existing label designs, this project became a full rebrand and redirection for the family-owned HeartRadiance team. After years of thinking small with outdated visuals and packaging, this rebrand saw a confident relaunch of the company inline with their industry credibility and to help faciliate future goals of educational content.
The elegant logotype and flower-inspired icon were developed to better connect with those who may be new to flower essences- they feel contemporary and sophisticated inline with other high-end wellness products. Grainy and directional gradients form the most striking parts of the brand identity and capture the vibrational energy that is at the core of HeartRadiance’s product range and values.
We feel completely inspired by the possibilities that Laura has opened our eyes to. As a result of our new branding we have a renewed sense of direction, new energy and passion, as well as a totally new vision for our company. We have already seen results too – with retail as well as opening up the realm of wholesale.
We feel invigorated by the changes that we see in our business, it has been a completely inspiring process and much more far reaching than we ever expected. We all certainly feel a sense of inspiration, to see our brand through the eyes of Laura has enabled us to dream bigger than we had ever anticipated. Even those of us who weren’t entirely sure of the scope of the changes have come full circle, feeling a sense of relief in the new product labels and look of the business. More than anything, we value Laura’s ability to upscale a business and understand its future needs better than we could, at that time. Her vision far exceeds the aesthetic qualities of a brand, bringing with it careful consideration towards usability, inclusivity, practicality and most of all, authorship – the end product really felt like it was ours, as if we had always known that this new version of our brand was there.