The custom jewellery designer logo for Kelly Woodcroft is in white on a shadowy teal velvet background

Kelly Woodcroft

Effortlessly cool and full of edge, Brisbane-based jeweller Kelly Woodcroft needed a brand identity that could adapt to changing collections while projecting a confident, sophisticated energy.

A custom logotype featuring sharp points and curves feels stately while still feeling contemporary, the accompanying brand seal showcasing a minimal ligature that’s perfect for small applications. Brand elements such as silver-foiled business cards and custom tissue paper were kept relatively minimal so as to allow all focus to be on campaign photography and the fine detail of the products. With the release of her first collection Where the Rainforest meets the Reef, a lookbook showcasing Kelly’s far North Queensland inspiration helps drive brand visuals with social media content feeling consistent and intentional.


  • Brand Identity
  • Content Creation
  • Lookbook Design
  • Packaging
  • Print + Digital Collateral
  • Shopify design
Shop Kelly Woodcroft
On a pale background sits the custom kelly woodcroft fashion designer brand seal in white A model in a silver sequined jacked models Brisbane fashion designer logo inspiration Kelly Woodcroft's earrings
A blonde model in pink wears some of brisbane jewellery designer Kelly's Woodcroft's signature stone earrings Custom tissue paper design with the kelly woodcroft logo and a custom sticker seal sits in a grey background
The sophosticated logo design for Kelly Woodcroft sits on a deep blue background
Custom lookbook design created for jewellery designer kelly woodcroft features bold design aesthetic and beautiful campaign imagery
A model in a floral pink jumpsuit wears designer Kelly woodcroft's earrings
fashion designer social media templates created for kelly woodcroft appear on an iphone and to the side of the canva composition
lush silver foil business card designs for fashion designer kelly woodcroft a model in a blue dress w3ears some kelly woodcroft pieces
Electronic press kit design for Kelly Woodcroft featuring brand collages and brand photography
On a shadowy palm background sits the custom kelly woodcroft fashion designer brand seal in white