Start Up and Stand Out Workbook
The New Garde is a full-stack fashion agency providing branding and design, development, production and PR/marketing for emerging fashion designers. Down to earth and dedicated to building labels from the ground up, I recently designed the agency’s Start Up and Stand Out Workbook.
Focussed on the first years of launching a fashion label, the digital workbook encompasses almost 250 pages of content and templates to guide the reader through fashion business essentials such as costings, customer ethnography, production handover and PR campaign development. The workbook is designed in line with The New Garde’s brand guidelines and is clean and simple to accomodate the many unique layouts required. This workbook isn’t about full-bleed photography and show-off layout design- it’s a practical document that champions user experience in a digital (and potentially printed) format.
To accompany the workbook launch, a promotional campaign offering a free discovery session with The New Garde founder, Jodie Hilton was offered and bold campaign graphics using the brand’s signature red flooded all digital channels.
Writing an Ebook is one thing but putting it all together in line with branding style guides is super daunting. Before working with Laura, I struggled to get to the level we were aiming for, and now my corporate eBook and supporting materials are on a whole new level of visually striking and professional.
When I knew what I wanted, she executed our ideas at a high level; when I had only rough ideas of how to proceed, her creativity guided me and resulted in a superior final design. And she earned my complete trust in the process. I can’t wait to work with her again and I would recommend her to anyone looking for a designer who’s a problem solver and an energetic professional.