Uncommon Store showcases unusual, unconventional and hard to find fashion pieces. The brands featured instore have been nurtured by The New Garde with many of the pieces being produced in the shared Brisbane studio space.
With such a heavy focus on the extreme attitude of the clothing, the brand identity is monochromatic and minimal to allow photographic imagery to shine. A quirky serif typeface allows for multiple logo variations to feel unified with the bold black allowing bright colours to ‘pop’. A glitch-style graphic treatment is used throughout the brand and helps link distinct social media campaigns to the core identity.
This brand was created as part of my role as designer at The New Garde, a full-service agency for the fashion industry. You can learn more about what they do here.
I’ve worked with a number of designers in my career and Laura is the best by far. We worked with her on a number of projects with multiple stakeholders and an often extremely short timeline. She took full ownership over every aspect of the design, including coordinating with the printer.
During our time working together, Laura has truly become an indispensable member of our team. She is not only a gifted designer, but can help lead brands and organisations in the right direction with strategic decisions.