What’s your background?

After completing my studies in fine art (printmaking, photography and history), I found myself looking for something more. I found my passion and studied design where my weird, oddball creative side melded with strategy and logical outcomes and the rest is history. After gaining experience in a range of roles (agencies, in-house, sub-contracting for other designers), I felt ready to take on my own clients and focussed on serving businesses-owners who were just like me- weird, bold and tenacious. It’s been a long journey, but I finally know I’m in the right place.

How do I know we’re a great fit?

If you identify as a weirdo, you’ll know you’re not everyone’s cup of tea. The same rings true for business relationships- I totally  understand I’m not the designer everyone is hunting for BUT to those who ‘get’ me, know I’ll put all my love, care and passion into your brand. Your success is my success and nothing warms my heart like seeing my clients reach their business goals and feel like their design work is ‘them’.

A great brand identity is an investment so please note that if you’re in the early stages, we may not be the best fit. I find that working with businesses who know their customer and offering inside out (and have done for a few years) gives me the best chance of creating something they can grow with for years. ALWAYS feel free to reach out if you’re just starting out- just know I want the best for your business and if I feel you’re not ready for the brand identity experience, I’ll let you know.

How soon can we get started?

I’m a one-woman show and tend to book out (at absolute minimum) a few weeks in advance. I’m worth waiting for, honestly. I’ll always be upfront with timelines and try to include buffer time to ensure we can both make deadlines. If you’re needing a particularly tight turnaround, I’ll do what I can to make it happen but rush fees may apply.

How long does the design process take?

Each project is different- if you have a deadline let me know at the beginning of the process so I can confirm if the timeline is achievable. When we start working together, I’ll send you a project timeline so you have a clear guide of what’s happening and when I will require input. Please note that I require feedback in the allotted timeframe in order to keep to our schedule and any delays on your part will delay the final outcome. As a rough reference, a full brand identity takes between six to ten weeks while smaller custom jobs are generally faster.

What are your payment terms?

A deposit of 50% is required prior to commencing your project to hold a place in my schedule. The final 50% is due on project completion, prior to receiving final design files and full copyright ownership. For smaller or fast-turnaround jobs, full upfront payment may be required. Local payments should be made by direct deposit while international clients should contact me directly to discuss the best payment solution.

What if I want to make changes or suggestions?

I want you to absolutely love your new branding or collateral and allow for two rounds of revisions to each element throughout the process. This does not apply to changes in scope or diversions from the initial brief- any drastic revisions or major changes will be charged at a pre-determined hourly rate. From experience, my (very) thorough ‘one concept’ approach often leads to zero revisions; having everything in situ, explained and visualised together makes it easy to see how your brand will translate in the real world.

What is the best way to contact you?

Obscurio and Co. is run as an online business so communication by email is ideal- all correspondence is recorded for reference later and I find it much easier to be clear and concise. If you need to chat by phone or video call, please email me to schedule a time. Thanks for understanding!

I know exactly what I want, I just need someone to make it. Do you do that?

In short, not really. While all of my clients have some vague idea of what they want included in a brand identity, it is my job to work strategically and with the goals of the business in mind to produce the best possible result. My clients trust my experience and know I’ll do my best to incorporate and acknowledge their suggestions while pushing design towards the best possible outcomes. If you’re looking to micromanage a project and have me push around pixels, I’m not your girl.

I’m in! What do I do next to get things started?

HELL YEAH! Fill out my contact form in as much detail as possible and I’ll get back to you within a few days. Alternatively, feel free to email me if you’ve got a particularly complex brief. After making sure we’re a great fit, I’ll confirm timelines and send a contract through. On payment of your deposit, you’re locked in my schedule and I’ll kick off the process.