THE BRAND IDENTITY EXPERIENCE
I want your brand to be the very best it can be. It should be a true embodiment of YOU and where you’re wanting your business to go. My process is guided by strategic thinking and I avoid design trends like the plague. I’m not about “a quick logo for a business card”; I create cohesive, ALL THE THINGS identities that build recognition and are primed to grow with your business for years to come. I’m driven by the needs of my clients so you won’t see any one style in my portfolio- I’m all about creating the brand that best helps you shine.
Whether you’re starting from scratch or in need of a refresh, I’ve got you. We’ll work together to get your strategy sorted and I’ll create visuals that encapsulate your business perfectly. I’ll equip you with a flexible and cohesive brand identity alongside all the digital, social media and print touchpoints needed to launch your brand with impact and clarity. Everything is taken care for you- your quirky, unique brand is ready to go!Apply for a quote
In need of more? These services are able to be added to your brand identity package.Enquire
Packaging + Print
+ Product Packaging
Boxes, Labels, Mailers, Swingtags, Stickers, Catalogues, Tissue and Wrapping Paper, POS
+ Stationary Collateral
Business Cards, Thank You /With Compliments cards, Letterhead, Invitations, Posters, Brochures, Gift Vouchers, Postcards
Social Media + Digital
+ Social Media Assets
Post and Story Design, Template design + Upload (Canva), Instagram Highlight Icons, GIFs, Launch Sequence strategy
+ Marketing Collateral
EDM Design, Ebook + PDF Design, Media Kit, Lookbooks, Price Lists
I believe in getting the best of the best involved when it comes to websites. Often the first place your audience might see you, a well-considered website can serve you for years to come. I draw on my network of web designers to recommend the perfect collaborator for you to have your brand sing.
Need something else?
The needs of every business are unique! If you’re after something not listed here, please contact me with a detailed description so I can supply you with a custom quote.
How the process works
We start the process with a discovery workbook. This questionnaire sheds light on the nitty gritty of your business and insures I know ALL the things- where you’re at, where you’re wanting to go and what you’re struggling with. From here, we’ll work together to collect inspiration, analyse competitors and interrogate your target audience. Using these foundations, I’ll build out your brand strategy and a moodboard to drive your branding.
With the direction approved, I’ll use the strategy we developed and get designing. I deep dive into one fantastic concept and develop logos and supporting assets (think colour, typography, illustrations and graphics) so you can see how it all comes together. I combine these elements into an easy to understand, comprehensive presentation that steps you through the strategy and visual outcomes. Don’t worry, you’ll f*cking love it.
I see my clients as collaborators and strive to make every step of the process transparent and clear. I take your design feedback and make any final tweaks needed to make your brand shine. I’ll always provide my honest opinion and take the standpoint of your audience to ensure all of our hard work converts and kicks goals.
It’s go time- time to let your brand loose on the world! I finalise your brand and any remaining collateral before handing over all your files. These are always accompanied by detailed info and guides so you’re feeling empowered and confident with your new brand.
“Working with Laura was so easy and fun. She listened to my ideas and we had open communication through every stage of the branding process. She asked me questions I hadn’t considered before and truly helped me visualise my business and brand identity.
My business is only in the beginning stages and Laura set out to create flexible branding that could be used for various applications, now and in the future. I have been able to use my new branding to elevate my online portfolio and social media profiles. The design Laura created for me is not only beautiful and professional, it successfully conveys the vision I have for my photography business.”