Campaign image of high end fashion label Astille with torn paper texture

Astille

Astille is a high-end womenswear label for women who embrace tailoring and confidence. Effortlessly chic and with a certain je n’ais ce quoi, the label needed an identity that captured its air of sophistication without overwhelming the product or photographic content.

With collections inspired by exotic travel destinations, the brand identity centers around a spice-coloured palette that provides warmth in an often minimal luxury market. Hand-torn paper textures create depth alongside photographic content and provide adaptable consistency with each launching collection. The fully-custom letterforms of the logotype help the new label feel more established with high-end foil finishes adding a lush opulence to printed touchpoints.

This brand was created as part of my role as designer at The New Garde, a full-service agency for the fashion industry. You can learn more about what they do here.

Services

  • Brand Identity
  • Content Creation
  • EDM Campaign Design
  • Layout Design
  • Lookbook Design
  • Packaging
  • Print + Digital Collateral
  • Social Media Campaign + Content
Shop Astille now
Custom brand identity icon sits on torn paper supporting graphic texture
Astille copper foiled business cards on deep brown stock sit on leopard print fabric
Astille foiled swingtag sity on Leopard print shirt dress by Astille Designs Astille safari 5.0 collection campaign imagery with torn paper supporting graphic image treatment
Mobile phones showing newly designed Astille EDM newsletter layouts
cover of lookbook from brand launch of astille Safari 5.0 lookbook design by obscurio and co
spread from lookbook for astille
concertina lookbook design for french inspired fashion collection
Multiple pages from Astille high end wholesale kit showing order forms, lookbook layouts and product details
Astille campaign image for Rodin's Garden collection has woman in lush garden in patterned dress with hat
Campaign creation for Astille showing iphone with EDM and suite of instagram story graphic tiles
Astille campaign image of woman in leopard print boiler suit on decorative tiles

Having Laura take on all of my branded work means she is constantly thinking about how everything fits together. This has been instrumental in enabling me to have a unified brand, which is a challenge since I do so many different things across different platforms and offline channels!

Sallyanne Astill, Astille