Astille is a high-end womenswear label for women who embrace tailoring and confidence. Effortlessly chic and with a certain je n’ais ce quoi, the label needed an identity that captured its air of sophistication without overwhelming the product or photographic content.
With collections inspired by exotic travel destinations, the brand identity centers around a spice-coloured palette that provides warmth in an often minimal luxury market. Hand-torn paper textures create depth alongside photographic content and provide adaptable consistency with each launching collection. The fully-custom letterforms of the logotype help the new label feel more established with high-end foil finishes adding a lush opulence to printed touchpoints.
This brand was created as part of my role as designer at The New Garde, a full-service agency for the fashion industry. You can learn more about what they do here.
Having Laura take on all of my branded work means she is constantly thinking about how everything fits together. This has been instrumental in enabling me to have a unified brand, which is a challenge since I do so many different things across different platforms and offline channels!