Brand identity case study image of founder Jess from Candy & Kitsch. She wears a colourful jumpsuit and stands in a sea of candy hearts and flowers.

Candy & Kitsch

The OG creator of candy heart brooches, Candy & Kitsch is an Australian based business making a wide range of products inspired by traditional candy hearts. Having just rebranded to a new name (brand identity design by Good Lucky), it was time for the website user experience to level up and match the newly premium feel.

The Problem
The original website felt DIY visually but was also a struggle to navigate from a usability perspective. A lack of solid collection organisation and content-based filtering meant 15+ pages of products had to be navigated to browse the full range. The premium offering of custom products had information-dense pages that were difficult to understand and  didn’t fully utilise the years of social proof the business had collected. The site also struggled to communicate Jess’ tone of voice and missed opportunities to incorporate her witty personality into content.

The Solution
A thorough website audit and review provided the best foundations for the new website- the navigation was completely restructured and the product range reorganised to help get customers to their intended outcome faster. The custom product pages were totally revamped with a custom product visualiser to help customers better imagine the colour combinations and possibilities (rather than them needing to read through large blocks of information). A comprehensive new section for custom wedding products as well as an expansion of the Patreon sales page helps make users feel more confident and empowers them to actively engage or make a direct enquiry.

Services

  • Shopify design
Visit the Candy & Kitsch website
Brand design portfolio image of the Candy & Kitsch brand logo in cream on a red background.
Brand identity case study of some of the Candy & Kitsch products. A pair of purple candy heart earrings saying ‘cats’ is displayed on a red, purple and pink paper background. Brand design portfolio image of the Candy & Kitsch brand icon of a red pug in a party hat on a pink background.
Brand design portfolio image of the Candy & Kitsch brand icon of a red pug on a cream background. Brand identity case study shows a range of the new Candy & Kitsch brand packaging on a table.
Brand identity case study image of Candy & Kitsch’s homepage of their Shopify website. The layout features many sections and showcases the bright brand colours and consistent photographic style.
Brand identity case study image of some of Candy & Kitsch’s wedding content pages on desktop and mobile.
Brand identity case study image of some of Candy & Kitsch’s custom order pages on desktop. The layouts feature large amounts of social proof as well as extensive FAQs.
Brand identity case study image of Candy & Kitsch’s custom product visualiser of their Shopify website. The feature allows customers to mock-up how their product may look.
Brand identity case study image of some of Candy & Kitsch’s product and content pages on desktop and mobile.
Brand identity case study image of some of Candy & Kitsch’s product and content pages on desktop and mobile.
Brand design portfolio image of the Candy & Kitsch brand seal in cream and red on a brown background.
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