Brand design portfolio banner featuring brand photography for Eco Confetti. A punk-styled couple kiss in a graveyard, gold glitter-y confetti surrounding them.

Eco Confetti

Eco Confetti is a one-stop shop for products that don’t harm the earth- from water-soluble and petal varieties through to biodegradable tissue and metallic options. Another key differentiator for the brand is its ability to offer custom blends to match any wedding (or other occasions) aesthetic and colour scheme. 

The Problem
After several years in business, Eco Confetti found that its DIY brand identity was in direct contrast to the premium status (and sequential price) of the product range. The brand also required packaging solutions that were visually impactful and consistent while also following the brand values to not negatively impact the environment. On the Shopify website, important information about sustainability and how much confetti should be purchased was getting lost in listings and add-on purchases (such as packaging and accessories) added to the visual clutter without much impact to sales.

The Solution
With many other brands in the ‘eco’ space having rustic or neutral brand visuals, we chose to celebrate the exciting moment confetti is released through a colourful and energetic brand that stood out from competitors. Inspired by retro 1960s Italian typography, the logotype feels both sophisticated and playful, the vibrant brand colour palette combining hues from the natural world (greens and blues) with fun party tones (pinks and oranges). To compliment brand photography (and to be implemented throughout packaging), custom patterns were created using confetti-esque icons and shapes. The website saw us lean more heavily on professional event photography that showed the product in use (rather than static product imagery). A module of add-on products was also moved higher up the product page (without getting in the way of crucial information) in every product listing.

Shop Eco Confetti
Rebranding case study image of the Eco Confetti logo on a create coloured background. The lower-case sans-serif logo features rounded styling inline with a retro Italian feel with the brand tagline ‘leave only memories’ arching above it.
Brand design portfolio image featuring brand photography for Eco Confetti. A punk-styled couple dip and kiss in a graveyard, gold glitter-y confetti surrounding them. Rebranding case study image of the Eco Confetti brand seal. An interlinked ‘e’ and ‘c’ are surrounded with ‘leave only memories’ arranged in a circle on a bright orange background.
Rebranding case study image of the Eco Confetti brand icon. An interlinked ‘e’ and ‘c’ appear in cream and light pink on a deep berry background. Brand identity case study gif showing a couple kissing in a sea of red and pink metallic confetti. The bride wears a jumpsuit and tinsel jacket in the same colours.
Brand identity case study image of Eco Confetti’s social media templates. The imagery shows the minimal colour palette and elegant typography.
Rebranding case study image featuring brand photography for Eco Confetti. A country-styled couple stare into each other’s eyes, gold and white metallic confetti surrounding them. Brand identity case study image showcasing the Eco Confetti custom tape design. On a rich green background, the brand logo sits in alternating cream and light green.
Brand identity case study image of the Eco Confetti custom tissue paper in a box. The light aqua design features the brand icon and supporting shape graphics in white with a green sticker with the logo sealing the package. Rebranding case study image featuring brand photography for Eco Confetti. A contemporary-styled couple laugh at the altar, pastel paper confetti surrounding them.
Brand identity case study image of one of the Eco Confetti social media templates for carousel posts. A testimonial slide showcases the product in use as well as elegant typesetting of the review.
Rebranding case study gif of the Eco Confetti brand patterns cycle through. From traditional circles, metallic hexagons through to more traditional leaf-style designs, all the patterns are in deep pink, cream and orange colours.
Brand design portfolio image of Eco Confetti business cards floating in a scene. The cards feature small diecut holes (to suggest the creation of confetti!) with a dark green front showing the logo and aqua back holding founder Cindy’s details. Rebranding case study image featuring brand photography for Eco Confetti. A chair at an event is covered with eco confetti, a bouquet and grass also visible.
Rebranding case study image featuring brand photography for Eco Confetti. A colourful hipster couple stand in front of a bright mural, pink and orange confetti being thrown at them. Brand design portfolio image of the Eco Confetti thank you cards. The front image features a couple and the brand logo while the back features contact information and space for a message.
Brand identity case study image of Eco Confetti’s homepage and about page of their Shopify website. The layout features many sections and showcases the bright brand colours and consistent photographic style.
Brand identity case study image of some of Eco Confetti’s product pages on mobile.
Brand design portfolio image of the Eco Confetti inline logo in light green and aqua sitting on a deep green background.
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