Brand Designer Portfolio image of a pink and blue gradient background with the black Edenki logotype on top. The logo features unconventional angeles and has a slightly witchy feel.

Edenki

Edenki aims to contrast disparate elements (such as dark/beautiful, cute/creepy) and transform them into new things through the medium of handcrafted jewellery and home furnishings. Known for a celestial, pastel goth aesthetic and having made the decision to move away from the pop-culture niche, the brand was ready for brand visuals that elevated the entire user experience.  

The Problem
Having grown from a small handmade operation to a larger scale business, founder Eden felt the brand identity was scattered, unrefined and in-consistent. With plans to start wholesale out-reach and expansion into new products, brand touchpoints were disjointed and didn’t reflect the premium craftsmanship Edenki strives for.

The Solution
Inspired by metamorphosis and the idea that Eden was a conduit for transformation, an elegant brand identity emerged that contrasted hazy pastel gradients with rich black. A sharp and slightly witchy logotype was combined with celestial icons- the main brand seal being inspired by traditional tattoos in Eden’s Filipino heritage. Black and gradient packaging options were created to ensure products have the best opportunity to stand out, a factor especially important at design markets. We drastically restructured product collections on the Shopify website to allow for an easier browsing experience and introduced a journal for Eden to document her creative process.

Services

  • Brand Identity
  • Packaging
  • Print + Digital Collateral
  • Shopify design
Shop Edenki
Rebranding case study image of the Edenki brand icon. A gradient 8-pointed star sits on a black background. Brand identity case study image of Edenki founder Eden in front of her stall at a market. On show is a gradient background, purple table covering with brand icon and jewellery pieces with the gradient and black backing cards.
Brand identity case study image of Edenki founder Eden in front of her stall at a market. On show is a gradient background, purple table covering with brand icon and jewellery pieces with the gradient and black backing cards. Rebranding case study image of an Edenki supporting mark. A sun icon with the words “purveyor of magical and mystical goods’ circling around it sits on top of a grainy pink and purple gradient.
Brand design portfolio image of a purple gradient with a white Edenki brand seal on top. The mark features a sun, moon and star icons divided by a zigzag.
Brand identity case study image of the Edenki custom tissue paper in a box. The light purple design features the brand logo and supporting celestial icons in white with a black sticker with holographic foil sealing the package. Rebranding case study image of the Edenki stickers on a light purple background. The stickers show off the cool tones and brand gradient as well as celestial iconography.
Brand design portfolio image of the Edenki business cards. The pastel purple stock features and embossed Edenki logo and holographic foil detailing on the back.
Brand identity case study image showcasing the Edenki custom tape design. On a deep purple background, the brand logo and supporting icon alternate.
Brand identity case study image of Edenki’s social media templates. The imagery shows the brand gradients and resin textures, black-centric design with pops of bright jewel tones.
A Brand design portfolio mockup that shows the Edenki trust icons. Celestial shapes like a moon, star and sun all appear in a gradient colouring on top of a purple background.
Brand design portfolio image of the Edenki thank you cards. The front image features the Edenki logo in black and a purple, pink and blue gradient. The back of the card is mostly blank for a written message with pink detailing.
Rebranding case study image of the range of Edenki backing cards. A variety of sizes (for large, medium and small pieces, as well as enamel pins) feature either a black or gradient background to best suit a variety of pieces.
Brand Designer Portfolio image featuring the wrap around belly bands for the Edenki scarves. One is in black and one is in the brand gradient for whatever best suits the product.
A Brand design portfolio image of the Edenki products sitting on the brand gradient. A reflecting filter has been applied to create a mystical feel to the earrings.
Brand identity case study image of Edenki’s homepage of their Shopify website. The layout features many sections and showcases the bright brand colours and consistent photographic style.
A Brand design portfolio mockup that shows the Edenki brand seal as well as a statement about the brand. The typography is set on white on top of a deep purple gradient background.
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