Rebranding case study image of the HeartRadiance brand of chakra spray mists on a stone in a deep blue background. The blue glass dropper bottles feature rich colours and form a rainbow.

HeartRadiance

Initially looking to rework some existing label designs, this project became a full rebrand and redirection for the family-owned HeartRadiance team. After years of thinking small with outdated visuals and packaging, this rebrand saw a confident relaunch of the company inline with their industry credibility and to help faciliate future goals of educational content.

The elegant logotype and flower-inspired icon were developed to better connect with those who may be new to flower essences- they feel contemporary and sophisticated inline with other high-end wellness products. Grainy and directional gradients form the most striking parts of the brand identity and capture the vibrational energy that is at the core of HeartRadiance’s product range and values.

Services

  • Brand Identity
  • Digital Assets
  • Layout Design
  • Packaging
  • Print + Digital Collateral
  • Template Creation
Shop HeartRadiance
Brand design portfolio image of a green and blue hazy gradient with the HeartRadiance logo on top of it in cream. An elegant semi-serif typeface is used in the logotype while a floral-esque circle icon appears in green above.
Brand identity case study image of two HeartRadiance dropper bottles in front of stones in a rich blue background. The product labels feature hazy blue/green gradients and elegant white typography.
custom brand identity for womens label heartradiance featuring noisy gradients and templated labels Brand design portfolio image of a woman with dark brown hair holding a HeartRadiance product. The blue glass bottle features a pink gradient with elegant white typography.
Brand design portfolio image of HeartRadiance products in a shadowy white background. Each label features a different colour- purple, pink and orange- and elegant white typography. Rebranding case study image of a rich purple, pink and yellow gradient with the HeartRadiance brand icon in white. The mark features curvy lines resembling a flower contained in a circle shape.
Rebranding case study image of the HeartRadiance business cards. Each card features the logo on one side and details on the other- each with a different of the brand gradients.
Brand identity case study image of two HeartRadiance dropper bottles in front of a white stone background. The product labels feature hazy blue/green gradients and elegant white typography. Brand design portfolio image of a social media graphic for HeartRadiance. On a teal background, green supporting typography meets large and elegant white serif headline.
Rebranding case study image of the HeartRadiance brand of chakra spray mists on a stone in front of a white background. The blue glass dropper bottles feature rich colours and form a rainbow.
Brand identity case study showing the range of chakra products for HeartRadiance. Each label has its own hazy gradient and features elegant white typography.
Brand identity case study image of three HeartRadiance dropper bottles on a white stone in front of a green blue background. The product labels feature hazy blue/green gradients and elegant white typography alongside an image of each flower.
Brand design portfolio image of HeartRadiance’s thank you cards. The front image features the brand logo on a blue/ green gradient background while the back features room for a message.
Rebranding case study image of an olive skinned woman holding a HeartRadiance dropper bottle in front of her. The product label features hazy blue/green gradients and elegant white typography. Rebranding case study image of a deep-skin toned hand holding a bottle of HeartRadiance essence. The product label features hazy blue/green gradients and elegant white typography.
Brand design portfolio image of the HeartRadiance product guide PDF. The document celebrated the brand’s photography alongside simple gradients and typesetting.
Rebranding case study image of a hand cradling a bottle of HeartRadiance essence in front of flowers. The product label features hazy blue/green gradients and elegant white typography. Rebranding case study image of the HeartRadiance sticker designs over a green background. The design is in deep green and features the floral brand icon and the URL.
Brand identity case study image of the HeartRadiance kit box in front of a white background. The deep green box features a green belly band with elegant white typography. Brand identity case study image of the open HeartRadiance kit box in front of stone in a deep blue background. The dropper bottles fit into individual compartments with the life featuring a deep green gradient and white logo.
Rebranding case study image of the shiny upper chakra flower essences for HeartRadiance. Each blue glass bottle features a metallic gradient (in silver, gold, copper, light pink and a mixed silver/gold/copper) with clean white typography.
Brand identity case study image of HeartRadiance’s social media templates. The imagery shows the jewel toned colour palette, elegant typography and beautiful product photography.
Rebranding case study image of two HeartRadiance products in front of a white stone and a rich pink backdrop. The bottles feature various shades of pink in gradient form alongside elegant pink typography.

We feel completely inspired by the possibilities that Laura has opened our eyes to. As a result of our new branding we have a renewed sense of direction, new energy and passion, as well as a totally new vision for our company. We have already seen results too – with retail as well as opening up the realm of wholesale.

We feel invigorated by the changes that we see in our business, it has been a completely inspiring process and much more far reaching than we ever expected. We all certainly feel a sense of inspiration, to see our brand through the eyes of Laura has enabled us to dream bigger than we had ever anticipated. Even those of us who weren’t entirely sure of the scope of the changes have come full circle, feeling a sense of relief in the new product labels and look of the business. More than anything, we value Laura’s ability to upscale a business and understand its future needs better than we could, at that time. Her vision far exceeds the aesthetic qualities of a brand, bringing with it careful consideration towards usability, inclusivity, practicality and most of all, authorship – the end product really felt like it was ours, as if we had always known that this new version of our brand was there.

Grace Meredith, HeartRadiance

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