
Jingle Hells
After one too many Christmases working in retail, I was pushed to create a small range of products to gift to friends still working in the industry. Foiled Christmas tags embellished with swear-filled greetings were combined with body-care products that represented the mood of being ‘festive’ over the retail season.
A minimal identity suite allowed the brand to feel contemporary with witchy illustrations and typography bringing edge to an area that is often painted with the “Mom handmade DIY-er” brush.



