Kelly Woodcroft

Effortlessly cool and full of edge, Brisbane-based jeweller Kelly Woodcroft needed a brand identity that could adapt to changing collections while projecting a confident, sophisticated energy.

A custom logotype featuring sharp points and curves feels stately while still feeling contemporary, the accompanying brand seal showcasing a minimal ligature that’s perfect for small applications. Brand elements such as silver-foiled business cards and custom tissue paper were kept relatively minimal so as to allow all focus to be on campaign photography and the fine detail of the products. With the release of her first collection Where the Rainforest meets the Reef, a lookbook showcasing Kelly’s far North Queensland inspiration helps drive brand visuals with social media content feeling consistent and intentional.