Brand identity case study image showing Kitiya Palaskas’ colourful studio space. From neon and vintage signs, paper ornaments, a blue pegboard and the bright pink walls, the space feels lively.

Kitiya Palaskas Studio

Kitiya Palaskas is a craft-based designer who specialises in prop and installation design, content creation and illustration as well as speaking and workshop facilitation. In addition to her bold and colourful work, she is known for creating resources and writing blogs around DIY projects as well as issues facing creative business owners. Having developed a range of digital and physical products, it was time to transition Kitiya’s online home from Squarespace to Shopify. 

The Problem
With such a colourful aesthetic it was tricky to find a balance between a fun website experience that felt on-brand as well as a more minimal backdrop for portfolio projects to shine. The existing website had a minimal services page that didn’t celebrate Kitiya’s vast experience and included only surface level details (a potential blocker for enquiries). The new website needed to serve multiple audiences (potential clients, creatives interested in written resources and DIY-ers looking for projects and small products) and therefore lots of content needed to be audited and organised to allow for best user flow.

The Solution
In the strategy phase, we identified that having a potential client enquire was the biggest goal for the website and therefore large CTA’s were created on portfolio and service pages in addition to a rotating prompt on every page. A fun base theme that featured parallax and moving components helped communicate the fun and lively attitude of Kitiya’s work without crowding brand imagery. A functional and easy to navigate portfolio was created (a tricky task on Shopify) as well as extensive resources pages that focussed on growing Kitiya’s email list.

Services

  • Shopify design
Explore Kitiya's website
Brand designer portfolio image showing the Kitiya Palaksas studio logo in bright pink and red on a pale pink background. Brand designer portfolio image showing headshot brand photography of founder Kitiya. She wears a colourful green jumper in front of a blue background, two of her handcrafted props in the foreground.
Brand identity case study image of Kitiya Palaskas’ homepage of their Shopify website. The layout features many sections and showcases the bright brand colours and consistent photographic style.
Brand identity case study image of some of Kitiya Palaskas’ portfolio content pages on desktop and mobile.
Brand identity case study image of some of Kitiya Palaskas’ service content pages on desktop and mobile.
Brand identity case study image of Kitiya Palaskas’ product page of their Shopify website in a mobile format.
Brand designer portfolio image showing image of Kitiya Palaskas in her studio.