Moss & Brooke
After niching into high-end botanical perfumery, the minimal Moss & Brooke brand needed visuals that match the magical, slightly dark inspiration of the black forest that touched all of its products.
A cheeky fox was chosen as the brand icon to balance a sophisticated and heritage-inspired logotype- both elements allowing for brand flexibility across small product labels. Inspired by the concept that fragrance can imprint onto you through memory, I chose hand-carved linoprint graphics as the perfect vehicle for communicating that nature can stop you in a moment. With many of the industry competitors favouring dark and slightly gothic aesthetics, I chose to keep all of the packaging light and airy so as to stand out best in nature-inspired product photography.
One of the first things I noticed was the constant number of compliments and positive feedback about our new packaging, logo, website, and whole look. My brand has become more profitable, with our prices reflecting our new luxe packaging.
Laura is an incredible communicator, and never left me guessing on “next steps” or timelines. She listened to my feedback, offered sensible suggestions, and nudged me out of my comfort zone in the BEST ways – she knows what she’s doing, and I’m glad I listened! I feel so confident in our new style and professional look. Laura really helped take this brand to the next level!