Rebranding case study image for the Social Proof Sidekick of a hand collage showing a black and white hand giving a thumbs up. Bold shapes and blue detailing is present on the beige coloured background.

Social Proof Sidekick

Kirsty Fanton is a launch copywriter and educator that leverages her background in psychology in everything that she does. Her newest offering (for other copywriters and all kinds of business owners) is the Social Proof sidekick- an ebook that teaches readers how to collect and leverage social proof in the most effective ways.

The Problem
Having worked together on The Mirror Journal, it was important for this resource to feel united with Kirsty’s brand and other offerings. Large amounts of content were needing to be communicated in a way that was easy to digest and refer back to in the future. Other features of the product included an interactive PDF form-builder as well as a large array of screenshots that served as evidence.

The Solution
Rather than using all of Kirsty’s bright brand colours, the bold blue (and supporting creams) was chosen to be the uniting link in artwork. Title pages feature collages of moving hands to suggest the idea of people talking to each (and giving feedback) with paper textures helping to bring some tactility to an otherwise digital experience. The internal typesetting and annotation call-outs are kept intentionally minimal to increase readability and ensure easy printing incase users wanted to print it for reference.

Services

  • Collage Illustrations
  • Ebook Creation
Buy the Social Proof Sidekick
Brand identity case study for the social proof sidekick shows two ipads on a blue background cycling between pages of the ebook. A clean layout, annotations and title page collages are present.
Brand designer portfolio image for the Social Proof sidekick shows an ipad on a black background. The cover image for the ebook shows a bright blue background and black and white collaged hands on the front.
Brand designer portfolio image for the Social Proof sidekick shows an ipad on a blue background. The intro image for the ebook shows an image of Kirsty Fanton and some small collage assets. Rebranding case study image for the Social Proof Sidekick shows a collage of two hands on a beige background. Geometric shapes and blue detailing also is present to add to the dynamic feel.
Rebranding case study image for the Social Proof Sidekick shows a collage of two hands on a beige background. Geometric shapes and blue detailing also is present to add to the dynamic feel. Brand designer portfolio image for the Social Proof sidekick shows an ipad on a black background. A content page shows clean typesetting, a screenshot example and labelled annotations.
Brand designer portfolio image for the Social Proof sidekick shows an ipad on a blue background. A page of the form builder shows interactive PDF fields and annotations. Rebranding case study image for the Social Proof Sidekick shows a collage of two hands on a beige background. Geometric shapes and blue detailing also is present to add to the dynamic feel.
Brand design portfolio image for the Social Proof Sidekick ebook that shows a collage with two black and white hands hovering over a blue and black background.