Brand design portfolio cover image showing the range of The Boldest Co soap boxes in a light cream setting. The boxes showcase the vintage-inspired blobby patterns and clean typography.

The Boldest Co

The Boldest Co is a range of handmade personal care products that aim to be the everyday moment of self-care for millennial women. With large scale wholesale and community building goals, the brand needed to project confidence and effectively carry core brand messaging.

The Problem
With the personal care market so saturated, packaging design needed to stand apart from traditionally ‘feminine’ competitors while clearly communicating the brands’ values and rebellious attitude. More than just a product range- the brand seeks to create a community that celebrates imperfection and champions the voices of everyday women and therefore required a brand identity that was adaptable and expandable for future marketing activities.

The Solution
Inspired by 1960s design, minimal typography and bold colours were combined for a brand identity that feels fresh, confident and exciting. A suite of textured patterns featuring organic shapes help to balance the clean and decisive logotype and supporting brand typography. Each scent family is assigned its own colour-way based on the brand colour palette with the muted rainbow-style aesthetic allowing new ranges to be added over time. Touchpoints such as custom tissue paper and side faces of packaging serve to communicate essential brand messaging with much of the Shopify website design structured to convey the brand values and mission.

Services

  • Brand Identity
  • Ebook Creation
  • Packaging
  • Print + Digital Collateral
  • Shopify design
Shop The Boldest Co
The Boldest Co logo sits on a green blob pattern background. The logo is a clean sans serif and features a slightly curvy ‘B’.
Brand design portfolio styled image of The Boldest Co’s lip-balms. The tin packaging features bright colours and mid-century inspired design and are surrounded by decorative lemon and mint garnishes. The Boldest Co brand icon shows a ‘T’, ‘B’ and ‘C’ arranged vertically down the page on a sunshine yellow background.
One of the The Boldest Co supporting brand marks shows the URL arranged in a circle on a bright red background. Brand design portfolio styled image of The Boldest Co’s full range of products. A soap box, shower gel, hand wash and bath bomb are submerged under slightly soapy water.
A line up of Brand The Boldest Co’s soap bars on a pink/orange paper background
Brand identity case study image of The Boldest co’s ‘Butch, Please’ scent range. A hand wash, shower gel, soap box and bath bomb box feature green detailing and sit in a cream coloured background. The Boldest Co business cards sit in a deep green background. The front of the card shows the brand logo on a green blob-textured background while the back features founder Hannah’s details and simple typesetting.
Brand design portfolio image of The Boldest Co’s bright yellow tissue paper. The brand’s values and supporting brand icons appear in white. Brand identity case study image of The Boldest co’s ‘Just Dessert’ scent range. A hand wash, shower gel, soap box and bath bomb box feature purple detailing and sit in a cream coloured background.
A line up of all the rainbow labels of The Boldest Co. Each label features a colour linked to the scent family of the product with blobby vintage-inspired patterns creating interest and balance.
Brand design portfolio image showing the range of The Boldest Co bath bomb boxes in a light cream setting. The boxes showcase the vintage-inspired blobby patterns and clean typography. The ‘Femme AF’ product variations of The Boldest Co feature pink detailing. The products are sitting in water and are surrounded by lemons and flowers.
A stack of The Boldest Co’s soap bars on a pink/orange paper background Brand design portfolio image showing the range of The Boldest Co hand soap bottles in a light cream setting. The labels feature interesting typography, unique vintage-inspired patterns and showcase the unique brand logo.
A cool green variation of The Boldest Co branded pattern, the blobby shapes being inspired by 1960s design.
Brand identity case study image of The Boldest Co’s social media templates. The imagery shows the bright brand colours, decorative style typography and bright brand photography.
Brand design portfolio image of The Boldest Co’s range of thank you cards flying through a pink background. The front face shows different brand messaging surrounded by the brand pattern with the backs using single colour printing and space for a message.
A Brand design portfolio mockup that shows a The Boldest Co brand photography alongside a typersetting example. The product range featured is the ‘Just Dessert’ line so all of the lock-up utilises the scent’s bright purple colour.
Brand identity case study image of The Boldest Co’s wholesale PDF document. The pages showcase the brand’s unique patterns, brand photography and lays out product information in a clean and easy to ready way.
A khaki variation of The Boldest Co branded pattern, the blobby shapes being inspired by 1960s design.
Brand identity case study image of The Boldest Co’s shopify website design. The selected desktop pages show each style of collection- one for browsers of product type (here, soap) and one for those browsing by scent (here, Butch Please).
Brand design portfolio image of mobile screenshots of different product listings. The product listings has information about the product, scent notes of the product, prompts to explore the full range as well as a section of the sustainability and social goals of the brand.
Brand identity case study image of the full The Boldest Co product range. Arranged in a cream coloured background, the colourful product packaging shines and complements the colours of the products.
Brand design portfolio image showing The Boldest Co brand icon on a deep green background
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