The Mirror Journal
A launch copywriter bolstered with a background in psychology, Kirsty Fanton is a force to be reckoned with. Her first digital product, The Mirror Journal is a situational tool that encourages business owners to reflect on what they’re doing and prompt positive changes to their approach.
Using the concept of reflections as a starting point, I created botanical illustrations in colours adjacent to Kirsty’s branding- the overprinting quality suggesting that our decisions and reflections are able to guide new experiences. Botanicals are known for their symbolism (always Google when gifting!) so I chose a different plant for each section- a Lucky Bamboo for On Project Start (for good fortune and longevity) through to a Prayer Plant for The Place of Deep Content ( for focus, order and gratitude). These were accompanied by subtle paper textures and hand-drawn lines to establish the journal as a working, practical document that encouraged users to USE it.
Laura was an absolute dream to work with. I gave her a brief that would probably annoy the shit out of most designers – one that was based on how I wanted the product to feel, and came with no examples of things I liked (I know: I’m the worst) – but Laura took it and created something utterly perfect. From the first concept, I was deep-in-my-bones excited about the direction and execution, and knew I was in very safe hands. I always think the best partnerships in business result in something greater than you could create on your own, and this is exactly what I got with Laura. So much so, I’ve already hired her again.